In this article, I answer the question on how to get a business idea. Lately, everyone has been telling me something that they would also like to start their own business – “only” they lack a business idea.
So where to find this “big” idea?
- SKILLS, KNOWLEDGE
See what you know, what you are good at, or what marketers would say – do a SWOT analysis (S-strengths, W-weaknesses, O-opportunities; T-threats) – you have every week in Leader on the example of small firms if you don’t know where and how to start with it. - INTERESTS
What are you interested in, what do you care about?
Let’s say I care about great customer service. This is how Skype was created. - HOBBIES
What do you do in your free time – there are probably still people in the world who have that same hobby. What do they need? - LIFE EXPERIENCE
Believe what bothers you bothers others. I would, for example, look at playroom and many other things for children UP to 3 years, because everything is made for children from 3 years. If you have a child under the age of three, you are hardly welcome anywhere. - TRENDS
Ok, you cracked the 4 things mentioned above and didn’t come up with anything. You still have to ride some of the trends today:
a) time is money – everything that saves time that we all have less and less. What new can you offer in that part?
b) eco-bio… madness for environmental awareness. If they could convince me to use natural makeup, so natural it can’t be seen because this other one is poison… can you sell a similar spike to customers. Believe me, there will be more of them than you think.
c) quality of service – individual approach – can you be more helpful, faster, better than someone already on the market?
d) the population is getting older – Klaus Kobjoll, author of the book Heartiness as a Commodity, has an apparatus in his hotel and a doctor on duty in case one of the guests has a heart attack. What can you offer?
e) wellness – spa – health. As soon as I heard the word spa a couple of years ago, I knew it was a hit – it was going to be a boom. People want to feel good and look good. Alternative methods are becoming more popular, stress management is the word that sells everything.
50% of people are obese – losing weight is a good business, children are getting heavier… what can you think of here…